lululemon
Lululemon Align Mystic
Brand
ProjectLululemon Align Mystic
Date
Jul 2025
Description
Lululemon showcases its Align Mystic collection in this commercial campaign, focusing on the vibrant purple performance apparel line. The visuals lean into an aesthetic defined by clean athletic lines, relying on natural light to highlight the texture and form of the activewear sets. Creative direction by Laura Vandenbergh brings a consistent visual language to the project, placing model Maureen Tang in a series of indoor and outdoor environments. The imagery uses warm, directional sunlight to create sharp shadows against wooden shiplap and concrete textures, grounding the athletic styling in a lifestyle context.
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