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Brand
lululemon
ProjectLululemon Align Mystic
Maureen Tang wearing a purple zip-up jacket and white headband against a sunlit wood paneled wall.

lululemon Lululemon Align Mystic 2025

Associated creatives

Laura Vandenbergh
Laura VandenberghCreative Director
Maureen Tang
Maureen TangModel

Tags

maureen tangeast asian womanwoman in purple jacketpurple zip up jacketpurple athletic jacketpurple jacketwhite headbandheadband

Description

Model Maureen Tang poses outdoors in a close-up portrait for the Lululemon Align Mystic campaign, creative directed by Laura Vandenbergh. She wears a fitted purple zip-up performance jacket and a wide white headband against horizontal wood plank siding. Warm natural sunlight illuminates one side of her face while casting crisp diagonal shadows across the background.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

Sportswear

Color

Violet (80%)
Pure White (20%)

Background

Wood Texture

Context

Advertising Campaign