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  • ·Lululemon Align Mystic Campaign with Maureen Tang
Brand
lululemon
ProjectLululemon Align Mystic
Maureen Tang smiling in a purple sports bra and white headband while stretching during a studio fitness shoot.

lululemon Lululemon Align Mystic 2025

Associated creatives

Laura Vandenbergh
Laura VandenberghCreative Director
Maureen Tang
Maureen TangModel

Tags

maureen tangpurple sports brasports brapurple activewearactivewearwhite headbandheadband

Description

Model Maureen Tang stretches overhead in a matching purple sports bra and leggings accessorized with a wide white headband. Captured from an overhead high-angle perspective against a stark black studio setting, the composition highlights clean athletic lines and vibrant color contrast. Warm key lighting illuminates her face and athletic apparel. Creative direction for the Lululemon Align Mystic campaign is credited to Laura Vandenbergh.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Soft Light

Industries

Sportswear

Color

Amethyst (60%)
Pure White (20%)

Background

Black Seamless

Context

Advertising Campaign