Brand
ProjectLululemon Align Mystic

lululemon Lululemon Align Mystic 2025
Associated creatives
Tags
Description
Model Maureen Tang poses crouching against horizontal wooden wall panels for the Lululemon Align Mystic campaign, directed by Creative Director Laura Vandenbergh. She wears a vibrant monochromatic purple activewear set featuring a long-sleeve zip jacket with thumbholes and matching biker shorts. Her athletic styling is completed with a white headband over a braided ponytail, white crew socks, and white running sneakers. Bright directional sunlight cuts diagonally across the wooden siding and concrete surface, creating defined shadows and warm tones across the frame.
Style
Vertical, Commercial, Warm, Clean
Techniques
Natural light
Industries
Sportswear
Color
Violet (70%)
Pure White (30%)
Background
Wood Texture
Context
Advertising Campaign
