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ProjectBrand Identity
Overhead shot of a table with dishes including sushi, oysters, and toast, with hands holding a cocktail glass and a plate.

Brand Identity 2024

Associated creatives

SUPERHAUS
SUPERHAUSGraphic Design
Hannah Singleton
Hannah SingletonPhotography
Design Studio Berg+
Design Studio Berg+Interior Design

Tags

food and drink spreadfood spreaddrink spreadcocktail glasscocktailglass

Description

Captured from an overhead perspective, this food and beverage editorial photograph showcases a curated spread of dishes on a deep red tabletop for the LULU brand identity project. Photography by Hannah Singleton, with graphic design by SUPERHAUS and interior design by Design Studio Berg+. The composition features white ceramic plates holding elegantly arranged culinary items including fresh oysters, sushi, savory toast topped with roe, and small sandwiches with bright garnishes. A hand enters the frame from the top, holding a coupe cocktail glass garnished with a lemon twist, while another hand steadies a plate from the lower left. Coasters and branded plates bearing the LULU logo are placed around the dark surface, illuminated by soft, natural overhead lighting that highlights the textures and vibrant colors of the food.

Style

Editorial, Vertical, Warm, Minimalist

Techniques

Natural light

Industries

Restaurants

Color

Pure White (50%)
Burgundy (40%)
Lemon (10%)

Context

Advertising Campaign, Editorial