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  • ·LULU Brand Identity Coaster Design by SUPERHAUS
BrandLULU
ProjectBrand Identity
Two branded coasters featuring geometric typography resting on a wooden table against a plush booth seating background.

LULU Brand Identity 2024

Associated creatives

SUPERHAUS
SUPERHAUSGraphic Design
Hannah Singleton
Hannah SingletonPhotography
Design Studio Berg+
Design Studio Berg+Interior Design

Tags

branded coasterscoasterscoaster designgraphic typographybrand identityred coastercrimson coaster

Description

This image showcases the brand identity project for LULU, highlighting custom-designed square coasters featuring bold geometric typography and distinctive color blocking. The top coaster displays vibrant red branding graphics on a light peach background, while the overlapping lower coaster presents inverse colorways with light purple elements on a deep crimson ground. Both pieces feature legible typography reading "Pan-Asian Bar + Kitchen" alongside stylized Japanese characters. The objects rest naturally on a light wood tabletop beside a textured woven chair, with warm, tufted upholstery visible in the soft-focus background. The composition employs clean commercial framing, emphasizing graphic precision and material texture.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Typography

Industries

Restaurants

Color

Burgundy (50%)
Crimson (50%)

Background

Bar

Context

Advertising Campaign