Impressed

Feb 2024

The brand identity for Impressed centres on a minimalist, high-contrast aesthetic that bridges industrial manufacturing with contemporary digital design. Developed by SUPERHAUS, Andrew Cunneen, and Jonathan Seidler, the project spans physical vinyl packaging, environmental graphic design, and a responsive e-commerce web interface. The visual system leans into geometric precision, utilising bold typography and 3D render / CGI elements to create a cohesive, monochrome language. Print applications feature tactile wheatpaste posters and vinyl sleeves that highlight the mechanical nature of the brand’s production process, while the motion graphics component integrates live-action footage of factory machinery with abstract, shifting forms.

Clean, Horizontal, Commercial

Brand Film / Corporate Video