Impressed: Brand Identity

Brand

Impressed

Date

Feb 2024

Description

Impressed, a brand identity project, establishes a sophisticated visual language that blends industrial manufacturing with modern graphic design. The project spans print, digital, and environmental touchpoints, utilizing a high-contrast monochrome palette to emphasize clean typography and geometric motifs. Developed by SUPERHAUS, Andrew Cunneen, and Jonathan Seidler, the identity system incorporates 3D rendering and motion graphics to bridge the gap between tactile vinyl production and digital e-commerce platforms. From wheatpasted posters in urban environments to responsive web layouts and metallic 3D typography, the work maintains a minimalist aesthetic. The execution highlights the brand's commitment to precision through layered grid systems and structured composition, reflecting a contemporary approach to commercial design.

Style

Clean, Horizontal, Commercial

Color

Pure White

Jet Black

Context

Brand Film / Corporate Video