Ludia

Feb 2022

Ludia’s brand identity project, designed by LG2, establishes a visual language defined by bold typography and a saturated color palette. The system balances high-contrast graphic elements with minimalist corporate architecture, bridging the gap between digital mobile gaming promotion and physical brand applications. The identity utilizes clean, geometric shapes and stark, sans-serif typefaces to maintain consistency across various platforms. The execution spans diverse commercial touchpoints, including printed editorial spreads, architectural signage, and corporate stationery, all while integrating kinetic motion graphics to enhance brand recognition. This body of work leverages natural light and high-contrast styling to create a functional, modular aesthetic for the office and marketing materials.

Horizontal, Clean, Commercial