Lucent Globe
BFCM 2025
Brand
ProjectBFCM 2025
Date
Apr 2026
Description
Lucent Globe launches their BFCM 2025 campaign, focusing on the brand's sustainable household product line. The creative, led by Shenay Frazer, highlights a range of scented laundry detergent sheets set within a clean, modern kitchen environment. Utilizing a live-action technique, the video captures a lifestyle-oriented approach to product demonstration. The sequence features talent engaging with the packaging and the utility of the detergent sheets, presented in a vertical format.
Style
Lifestyle, Vertical, Clean
Industries
CPG / Packaged Food
Color
Pure White
Background
Kitchen
Context
Social Media / Short Form Video
Associated creatives
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