Lucent Globe
BFCM 2025
Brand
ProjectBFCM 2025
Date
Apr 2026
Description
Lucent Globe launches their BFCM 2025 campaign, highlighting a sustainable household product line through a lifestyle-focused lens. The production features live-action technique to showcase the laundry detergent sheets within a bright, modern residential setting. The film centres on the product in use, following individuals as they interact with the packaging and the washing process in a domestic environment. With creative direction from Shenay Frazer, the project maintains a clean aesthetic throughout the spot.
Style
Lifestyle, Vertical, Clean
Industries
CPG / Packaged Food
Color
Pure White
Background
Kitchen
Context
Social Media / Short Form Video
Associated creatives
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