Love Carmarthen: The Perfect Centre

Brand

Date

Jan 2025

Description

Love Carmarthen showcases the heritage and independent spirit of Wales' oldest town in this promotional campaign, titled The Perfect Centre. The project serves as an invitation to explore the local retail scene and hospitality offerings, moving through the town's pedestrian-friendly streets to highlight its boutiques, clothing stores, and independent eateries. Directed by the team at AdSmart from Sky, the production employs clean commercial art direction to capture the town's daily rhythm. The visuals lean into a documentary-style aesthetic, utilizing drone footage and steady live-action techniques to frame the interplay between historic outdoor landmarks and modern shopfront interiors.

Style

Horizontal, Commercial, Clean

Techniques

Drone footage

Industries

Tourism Boards

Context

Brand Film / Corporate Video

Associated creatives

AdSmart from SkyAgency / Creative

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Love Carmarthen: The Perfect Centre

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