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·'Taurillon Monogram' Spring 2023 Ad Campaign

Louis Vuitton Taurillon Monogram leather wallets and a bright blue cardholder arranged on a mossy stone garden pedestal.

Two male models posing beside an outdoor stone pedestal statue in a park setting for Louis Vuitton.

Model wearing dark sunglasses and a denim jacket holding yellow flowers for Louis Vuitton

Male models wearing designer menswear outdoors on a green lawn posing around a large drifting iridescent soap bubble.

Model in a yellow and black striped leather jacket holding a monogram duffle bag and yellow flowers in a lush garden.

Two male models lying down surrounded by tall green grass and white daffodils in a high angle fashion shot.

Three male models posing with luxury leather bags in an ornate garden with trimmed hedges and white tulips.

Model wearing a plaid jacket and shorts holding light green leather bags inside a lush glass greenhouse.

Two male models posing in a lush green garden wearing Louis Vuitton apparel and carrying monogram leather crossbody bags

A vibrant blue embossed leather duffle bag and a brown monogram crossbody pouch resting among flowering tree branches.

Louis Vuitton suitcases stacked on a stone pedestal in a lush garden with pink peony flowers blooming in the foreground.

Louis Vuitton 'Taurillon Monogram' Spring 2023 Ad Campaign 2023

About

Louis Vuitton breathes fresh life into its heritage with the Taurillon Monogram Spring 2023 ad campaign, a vivid exploration of modern luxury set against the backdrop of an idyllic, blooming landscape. Under the vision of creative director Pharrell Williams, the project masterfully bridges the gap between traditional craftsmanship and contemporary lifestyle, featuring a curated selection of bags and accessories that feel both timeless and urgent. Photographed by Javier Castán, the campaign utilizes soft, diffused natural light to highlight the intricate textures of embossed leather and the brand's iconic monogram canvas. Through an editorial lens, the imagery captures a series of dynamic, candid interactions between models like Leon Dame and Jeremiah Berko Fourdjour, positioning the collection as an essential companion for the modern traveler. Art direction by Lucie Matussiere elevates the narrative, placing structured duffle bags and cross-body silhouettes within lush, verdant gardens and glass-walled greenhouses. With a deliberate shift toward organic, cinematic compositions, the campaign leans into a soft-focus aesthetic, using elements like budding white tulips and weathered stone plinths to ground the high-fashion subjects. Stylist Pau Avia frames the apparel in a palette of muted greens and vibrant accents, perfectly complementing the playfulness of the accessories. By eschewing rigid studio settings for this atmospheric, lifestyle-driven approach, the campaign succeeds in grounding its luxury status in a serene, nature-inspired environment.