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BrandLouis Vuitton
Project'Taurillon Monogram' Spring 2023 Ad Campaign
Model in a yellow and black striped leather jacket holding a monogram duffle bag and yellow flowers in a lush garden.

Louis Vuitton 'Taurillon Monogram' Spring 2023 Ad Campaign 2023

Associated creatives

Pharrell Williams
Pharrell WilliamsLouis Vuitton Creative Director
Lucie Matussiere
Lucie MatussiereArt Director
Javier Castán
Javier CastánPhotographer
Abas Abdirazaq
Abas AbdirazaqModels
Jeremiah Berko Fourdjour
Jeremiah Berko FourdjourModels
Leon Dame
Leon DameModels
Pau Avia
Pau AviaStylist
Karim Belghiran
Karim BelghiranHair
Mathias van Hooff
Mathias van HooffMakeup
Sati Leonne
Sati LeonneSet Designer

Tags

black male modelmale modelblack manman in leather jacketyellow and black leather jacketleather moto jacketleather jacketbiker jacketlouis vuitton monogram bagmonogram duffle bagduffle bagmonogram bagyellow flowersyellow tulips

Description

Shot by photographer Javier Castán for the Louis Vuitton 'Taurillon Monogram' Spring 2023 advertising campaign with art direction by Lucie Matussiere. A male model stands in an outdoor garden setting surrounded by blooming white daffodils, holding a brown monogram duffle bag and a small bunch of yellow flowers. He wears a high-collar leather jacket featuring graphic yellow, black, and white panels paired with dark patterned trousers. Diffused daylight softly illuminates the rich foliage and stone garden wall in the background.

Style

Vertical, Commercial, Organic

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (40%)
Golden Yellow (30%)
Off-White (20%)

Background

Garden

Context

Advertising Campaign