Louis Vuitton: Spring/Summer 20, 'Dreams, Fears & Memories’
Brand
Date
Nov 2022
Description
Louis Vuitton explores themes of memory and youth in 'Dreams, Fears & Memories,' a Spring/Summer 20 fashion film that juxtaposes high-fashion styling with cinematic landscapes. Produced by Love Song, the piece utilizes dynamic low-angle framing and filmic texturing to capture a cast of young models in intimate, evocative vignettes. The project transitions between a canopy of pine trees and coastal scenery at dusk. By employing analogue film aesthetics and soft natural lighting, the work leans into a nostalgic, documentary-style approach to luxury fashion storytelling.
Style
Documentary, Horizontal, Clean, Nostalgic
Techniques
Analogue / film
Industries
Background
Sandy Beach
Context
Advertising Campaign
Associated creatives
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