Louis Vuitton

Jun 2023

For the Louis Vuitton Men’s Pre-Fall 2023 ad campaign, the creative team transports the luxury house’s sophisticated aesthetic to the sun-drenched, rugged terrain of Sicily. Captured with a lens that favors natural light and cinematic depth, the campaign masterfully blends the high-fashion sensibilities of the brand with the raw, organic textures of the Mediterranean coastline. Under the meticulous art direction of Lucie Matussière and the lens of photographer Andrew Jacobs, the project embraces a lifestyle-oriented narrative that feels both aspirational and grounded. Through a series of sweeping coastal vistas and intimate moments on the water, the imagery highlights the collection’s intricate patterns and monogrammed travel accessories, all while maintaining a cohesive, relaxed luxury leisure aesthetic. With film creative direction by Lucie Matussière and cinematic input from Original Kids and DoP Florian Solin, the production excels in creating a sense of place that mirrors the fluidity of the apparel. Styling by Marq Rise serves to bridge the gap between structured tailoring and casual summer ease, while hair by Benjamin Muller and makeup by Adrien Pinault lean into an effortless, editorial minimalism. By leveraging the interplay of soft afternoon light and the stark geometry of stone piers and limestone cliffs, the campaign serves as a masterclass in modern fashion advertising, proving that high-end storytelling thrives when it leans into authentic environment and mood.

Lifestyle, Commercial

Natural light

Luxury Fashion Houses, Fashion