Louis Vuitton
LV DIAMONDS
Brand
ProjectLV DIAMONDS
Date
Aug 2025
Description
Louis Vuitton presents a focused advertising campaign for the LV Diamonds collection. The imagery spotlights the fine jewellery line through an intimate portrait study, capturing the distinct craftsmanship of square-cut diamond earrings and ring settings. Photographer Billy Kidd captures model Maya Vozhdaeva in a series of clean, commercial portraits. The execution leans into a minimalist aesthetic, utilizing soft, diffuse lighting and a neutral palette to ensure the focus remains entirely on the jewellery's intricate details.
Style
Vertical, Commercial, Clean, Polished
Techniques
Soft Light
Industries
Jewellery
Color
Jet Black
Pure White
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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