Louis Vuitton
Leather Goods 2025 Ad Campaign
Oct 2025
For the Louis Vuitton Leather Goods 2025 ad campaign, photographer Ethan James Green orchestrates a visual narrative that bridges the gap between heritage luxury and modern graphic art. By placing brand ambassadors Emma Stone and HoYeon Jung against stark, black-and-white line-art illustrations of Parisian architecture, the campaign strips away excess, allowing the collection’s structural integrity to command center stage. This high-key aesthetic relies heavily on crisp studio strobe lighting to delineate the rich grains of the leather and the intricate, tactile quality of the knitwear. Stylist Marie-Amélie Sauvé leans into a sophisticated, minimalist palette, opting for ribbed turtlenecks and fringed accents that provide a soft, textural counterpoint to the sharp metallic hardware of the monogrammed handbags. The project functions as a masterclass in editorial portraiture, utilizing the clean white background to emphasize a sense of timeless elegance. With hair by Duffy and makeup by Hiromi Ueda, the models maintain a neutral, direct gaze that feels both grounded and aspirational. The clever integration of set designer Emma Roach’s illustrated Parisian backdrops transforms the studio environment into a stylized interpretation of the brand’s city roots, ensuring that the accessories remain the focal point. This commercial campaign succeeds by balancing the familiar weight of iconic luxury with a fresh, graphic precision that feels distinctly contemporary, perfectly capturing the essence of the current fashion season.
Lifestyle, Editorial
Studio strobe
Bags & Accessories, Fashion
