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BrandLouis Vuitton
ProjectLeather Goods 2025 Ad Campaign
Model Hoyeon wearing a cream turtleneck sweater holding a Monogram leather handbag against a sketched Parisian street backdrop

Louis Vuitton Leather Goods 2025 Ad Campaign 2025

Associated creatives

Ethan James Green
Ethan James GreenPhotographer
Emma Stone and Hoyeon
Emma Stone and HoyeonModels
Marie-Amélie Sauvé
Marie-Amélie SauvéStylist
Duffy
DuffyHair
Hiromi Ueda
Hiromi UedaMakeup
Anatole Rainey
Anatole RaineyManicurist
Emma Roach
Emma RoachSet Designer

Tags

east asian woman posingeast asian womanwoman posingcream turtleneck sweaterturtleneck sweatercream sweatermonogram leather handbagmonogram handbagleather handbagmonogram pendant necklacependant necklace

Description

This image is part of the Louis Vuitton Leather Goods 2025 Ad Campaign, photographed by Ethan James Green with styling by Marie-Amélie Sauvé. Model Hoyeon is captured seated against a stylized background featuring line drawings of Haussmann-style Parisian architecture. She wears a cream-coloured turtleneck sweater with fringe detailing and high grey socks, accessorised with a monogram pendant necklace and rings. In her hand, she holds a structured Louis Vuitton Monogram canvas shoulder bag with gold-tone hardware and leather trim. Hair is styled by Duffy, makeup by Hiromi Ueda, manicure by Anatole Rainey, and set design by Emma Roach.

Style

Vertical, Commercial, Clean, Retro

Industries

Bags & Accessories

Color

Cream (60%)
Chocolate (30%)
Slate (10%)

Background

White Seamless

Context

Advertising Campaign