Louis Vuitton: Le Voyage des Lumières

Nov 2025

Louis Vuitton explores winter themes in 'Le Voyage des Lumières,' a campaign centered on travel and seasonal luxury. The visuals lean into a cool, minimalist aesthetic, contrasting textured knitwear and classic monogram accessories against expansive, snow-covered landscapes. Photographer Jonas Lindstroem captures the series with a focus on serene, atmospheric compositions. The imagery utilizes soft light to maintain a gentle contrast, while incorporating surreal elements like floating lanterns and ethereal light streaks. Stylist Victoria Sekrier balances the heavy winter garments, such as crewneck sweaters and tailored trousers, with intricate fabric details to maintain the brand's focus on material quality and travel-ready fashion.

Vertical, Commercial, Warm

Natural light

Advertising Campaign