Loeffler Randall

Aug 2024

Loeffler Randall presents its FW24 campaign, a seasonal fashion editorial shot against a juxtaposition of architectural and coastal landscapes. The collection is captured through a series of outdoor vignettes that transition from sun-drenched stucco walls and rustic stone courtyards to the raw, overcast textures of rocky shorelines. Photographer Olenka Kotyk employs a consistent use of natural light across the series, utilizing soft morning illumination and golden hour warmth to highlight the intricate detailing of the garments. The imagery leans into an earthy, clean aesthetic, characterized by an analogue film quality that emphasizes tactile materials like ruffled lace, smocked bodices, and woven leather. Model Lizzy Yusuff anchors the project, styled with hair by Ericka Verrett. The photography maintains a refined, contemplative mood throughout, focusing on the interplay between the collection’s bow-accented footwear, structured handbags, and the quiet, organic environments of the shoot.

Editorial, Vertical, Clean

Analogue / film, Natural light

Luxury Fashion Houses

Lookbook, Advertising Campaign