Loeffler Randall: FW24

Aug 2024

The Loeffler Randall FW24 campaign captures a collection defined by its tactile, organic textures and a refined coastal mood. Shot on location against a backdrop of weathered stucco architecture and rugged, overcast shorelines, the project channels a serene and atmospheric aesthetic through natural light. Photographer Olenka Kotyk documents model Lizzy Yusuff across a series of editorial vignettes that balance rustic heritage elements with modern, clean styling. The work highlights a palette of soft earthy tones, utilizing an analogue film technique to ground the seasonal accessories and knitwear in a nostalgic, cinematic quality. Hair styling by Ericka Verrett complements the quiet, contemplative nature of the imagery.

Editorial, Vertical, Clean

Analogue / film, Natural light

Lookbook, Advertising Campaign