Loeffler Randall FW24 2024

Description

This vertical campaign image for Loeffler Randall's FW24 collection features model Lizzy Yusuff standing centrally upon dark, weathered rock formations on an overcast beach. She wears a chocolate brown button-up cardigan with white scalloped trim and pockets, paired with a patterned pleated midi skirt and dark Mary Jane shoes. The muted, natural lighting and soft color palette emphasize the atmospheric coastal setting. Captured by photographer Olenka Kotyk with hair styling by Ericka Verrett, the composition reflects an editorial sensibility rooted in natural textures and serene outdoor environments.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Rocky Coast

Context

Advertising Campaign