Free People: Free People Movement January '25 Catalog

Jan 2025

The Free People Movement January '25 catalog showcases the brand's latest sportswear collection through a series of outdoor editorial images. Captured by photographer Graham Dunn, the series highlights athletic apparel across a variety of active environments, including tennis courts and woodland landscapes. Ericka Verrett leads the hair styling, complementing the relaxed, functional aesthetic of the performance wear. The imagery relies on natural light and warm tones, utilizing clean compositions and lifestyle-focused framing to present the apparel. These catalog visuals emphasize fluid movement and technical textures, incorporating varied settings to ground the collection in an active, outdoor context.

Vertical, Editorial, Warm

Natural light

Sports Venue

Catalogue