Free People
Free People Movement January '25 Catalog
Jan 2025
The Free People Movement January '25 catalog showcases the brand's latest seasonal sportswear through a series of outdoor, performance-focused editorial images. Shot by photographer Graham Dunn, the collection explores activewear versatility, ranging from court-ready tennis apparel to functional outdoor utility gear. The imagery leans into a clean, lifestyle-oriented aesthetic, utilizing natural light to highlight the textures of fleece, technical fabrics, and performance layers. Styling by Ericka Verrett complements the dynamic, motion-driven poses, with compositions often framed by the lines of tennis courts or expansive woodland landscapes to emphasize a sense of movement. Techniques such as analogue film and grainy textures add warmth to the series, balancing the bright, sporty palette of the apparel. The project maintains a cohesive visual identity across its various settings, highlighting both the athletic functionality and the casual, outdoor lifestyle inherent to the collection.
Vertical, Editorial, Warm
Natural light
Sportswear
Sports Venue
Catalogue
