Loeffler Randall

Jun 2024

The Loeffler Randall SU24 campaign presents a series of editorial vignettes that lean into a soft, candid aesthetic. Shot by photographer Olenka Kotyk, the project captures models Fernanda Alvarez and Ifrah Qaasim across a diverse range of environments, from sunlit garden pavilions and neoclassical grottos to everyday urban settings like a laundromat and local market. The imagery emphasises tactile details and natural light, utilizing an analogue film aesthetic to ground the collection’s focus on knitwear, ruffled textiles, and structured accessories. The visual narrative balances architectural precision—found in marble interiors and latticework—with a relaxed, observational tone that frames the footwear and apparel within varied, atmospheric backdrops.

Lifestyle