Loah Beer Co.

Jan 2023

Loah Beer Co. establishes a distinct visual identity through a series of cohesive digital and physical assets. The brand identity project centres on a vibrant colour palette and modular layout system, incorporating both serif and sans-serif typography. Across product photography and social media mockups, the design system utilizes minimalist sky and cloud motifs to reinforce a clean, retro-inflected aesthetic. Execution of the identity extends to outdoor advertising, business collateral, and detailed product shots. The work features graphic design by Fred Trevor, with illustrations by Waldemar Stepien. The visual assets were captured through photography by Ben Slater and Caitlin Isola, employing macro and high-speed techniques to emphasize packaging details like condensation and metallic textures.

Horizontal, Commercial, Clean

Alcoholic Beverages