Domino's: Loaded Saucy

Oct 2026

Domino's 'Loaded Saucy' commercial campaign highlights the brand's latest pizza offerings through a series of dynamic, high-energy sequences. Directed by Ronald Koetzier and produced by Tasty Pictures, the project leans into extreme macro cinematography to document the intricate textures of melted cheese and fresh toppings. The film utilizes high-speed capture techniques and precise, controlled lighting to transform standard product shots into a visual focus on ingredient quality. With food styling by Jacqui Hing, the campaign presents the pizza as a vibrant, tactile experience against dark, dramatic backgrounds, creating a distinct visual rhythm across the commercial spot. The project was developed in collaboration with advertising agency Elevencom.

Horizontal, Commercial

High-speed / freeze

Fast Food

TVC / TV Commercial