Living Stories Lab Brand Identity 2024

Description

This graphic design piece for the Living Stories Lab brand identity project features a glossy purple metallic inflatable letter Z as the central focal point. The letter exhibits inflated rounded tubular forms with visible seams and reflective highlights that create a sense of dimension. It is set against a matching shiny purple creased foil background with vertical folds and soft gradient lighting. The composition is tight and square, emphasizing the tactile, inflated texture and the metallic sheen of the material. Created by &why, the visual style combines graphic precision with tactile realism.

Style

Commercial, Square, Neon, Glossy

Techniques

3D render / CGI

Color

Background

Metal Texture

Context

Advertising Campaign