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BrandLiving Stories Lab
ProjectBrand Identity
Gradient pastel background in pink, white, and purple with bold text reading collective storytelling shaped by the audience

Living Stories Lab Brand Identity 2024

Associated creatives

&why
&whyGraphic Design

Tags

graphic designtypographytext graphicbrand identitygradient backgroundpastel gradient

Description

Graphic design asset created by &why for Living Stories Lab under the brand identity project. The composition features a smooth vertical color gradient blending soft white, pale pink, and gentle purple tones with subtle lighting shifts. In the lower-left section, distinct sans-serif typography displays the phrase collective storytelling, shaped by the audience in a deep magenta hue. The overall aesthetic is clean, minimalist, and digital.

Style

Artistic, Vertical, Pastel, Minimalist

Techniques

Typography, Vector

Color

Blush (50%)
Lavender (50%)

Background

Gradient

Context

Brand Film / Corporate Video