Lilly’s 'Start How You Can' campaign highlights the rigor of personal training across a diverse range of athletic disciplines. Featuring professional basketball player Caitlin Clark alongside a broader cast of athletes, the project captures individuals in focused states of physical exertion within gym, pool, and court environments.
Produced by Biscuit Filmworks with creative from Wieden+Kennedy Portland, the spot utilizes live-action technique and natural lighting to emphasize candid training moments. The work leans into a cinematic, clean aesthetic to document the process of daily dedication across the fitness and sports landscape.
