Lightspeed Broadband
Fibre
Brand
ProjectFibre
Date
Jan 2025
Description
Lightspeed Broadband’s Fibre commercial highlights the brand's fast connectivity through a domestic lens. The spot features a candid interaction between two friends within a brightly lit living room, utilizing live-action technique paired with subtle VFX / visual effects to integrate an animated lightning bolt symbol above the talent. Produced by AdSmart from Sky, the campaign leans into a warm aesthetic to anchor the telecommunications project in an everyday environment. The visual direction focuses on a casual, relatable interaction that bridges the gap between high-speed technology and home comfort.
Style
Horizontal, Commercial, Warm
Techniques
VFX / visual effects
Industries
Telecommunications
Color
Navy
Crimson
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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