Lidl Riba
Fishing
Brand
ProjectFishing
Date
Jan 2025
Description
Lidl Riba’s Fishing commercial documents the atmospheric operations of a maritime crew working under the cover of night. Produced by Light Film with a creative lead from agency Real Grupa, the project captures the mechanics of the trade, from managing nets to navigating the vessel. The visual approach relies on a cinematic narrative, using low-key lighting and desaturated tones to emphasize the authenticity of the environment. The result is a live-action piece that focuses on the physical reality of the catch without artifice.
Style
Horizontal, Cinematic, Desaturated
Techniques
Low-key / chiaroscuro
Industries
CPG / Packaged Food
Background
Docks
Context
TVC / TV Commercial
Associated creatives
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