Lidl Riba: Fishing
Brand
Date
Jan 2025
Description
This commercial campaign for Lidl Riba focuses on the technical realities of maritime work, capturing night-time fishing operations at sea. The narrative follows fishermen as they handle heavy equipment, sort their catches, and manage vessel controls. Produced by Light Film with creative agency Real Grupa, the project employs a cinematic narrative style. It utilizes low-key lighting and a desaturated color palette to maintain a grounded, observational tone throughout the live-action sequences.
Style
Horizontal, Cinematic, Desaturated
Techniques
Low-key / chiaroscuro
Industries
Background
Docks
Context
TVC / TV Commercial
Associated creatives
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