Angry Birds: Match
Brand
Date
Jan 2025
Description
Angry Birds brings its mobile gaming universe to life in Match, a promotional campaign produced by Light Film in collaboration with Petrol Advertising. The creative direction marries live-action footage with CGI, placing animated characters into real-world park settings. The project channels a playful aesthetic, integrating the franchise's signature animated elements with everyday pedestrian scenes. Utilizing VFX and natural light, the execution balances the game's digital world with a commercial, clean visual style.
Style
Horizontal, Commercial, Clean, Golden Hour
Techniques
Natural light, VFX / visual effects
Industries
Color
Sky Blue
Denim
Background
Street
Context
TVC / TV Commercial
Associated creatives
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