Lidl Ireland
LGFA Danielle O'Leary
Brand
ProjectLGFA Danielle O'Leary
Date
Jan 2026
Description
Lidl Ireland profiles Gaelic football player Danielle O'Leary in this sports campaign, capturing the energy of competitive play on the pitch. The footage focuses on athletic performance, utilising slow motion to emphasise technical skill during high-stakes match moments. Developed in collaboration with Folk VML and WPP Media, the commercial leans into a live-action technique to document the intensity of the game within a stadium setting. The project frames professional sportsmanship through a series of dynamic sequences.
Style
Horizontal, Commercial, Action
Techniques
Slow motion
Industries
Basketball
Color
Forest Green
Jet Black
Golden Yellow
Background
Sports Venue
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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