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Lidl Ireland

LGFA Carla Rowe
Date

Jan 2026

Description

Lidl Ireland partners with the LGFA for this sports campaign featuring Carla Rowe. The production focuses on dynamic Gaelic football action, capturing the intensity of match play on the pitch and the atmosphere of the stadium crowds. Developed by Folk VML, the project utilizes live-action techniques to emphasize athletic performance. The edit leans into high-energy visuals, incorporating slow motion to highlight key moments of the game.

Style

Horizontal, Action, Cinematic

Techniques

Slow motion

Industries

Football (American)

Color
Royal Blue
Burgundy
Background

Sports Venue

Context

Advertising Campaign

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