Lidl Ireland
LGFA Aimee Mackin
Brand
ProjectLGFA Aimee Mackin
Date
Jan 2026
Description
Lidl Ireland spotlights Gaelic football in this latest promotional campaign featuring athlete Aimee Mackin. The footage captures the intensity of the sport through active match sequences, ball handling, and candid celebratory moments on a stadium pitch. Developed by agency Folk VML, the project leans into a documentary-driven aesthetic. The edit utilizes slow motion to highlight player athleticism, supported by saturated color grading and dynamic camera work that conveys the pace of live-action play.
Style
Documentary, Horizontal, Action, Saturated
Techniques
Slow motion
Industries
Football (American)
Color
Crimson
Pure White
Navy
Background
Sports Venue
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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