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Lidl Ireland

LGFA Aishling Maloney
Date

Jan 2026

Description

Lidl Ireland spotlights Gaelic football athlete Aishling Maloney in this commercial spot highlighting the intensity of competitive play. The production, developed with agency Folk VML and WPP Media, captures high-stakes match footage on a grass pitch. Utilizing a documentary approach, the film focuses on athletic movement through action-oriented cinematography. The piece incorporates live-action technique to translate the energy of the sport, supported by integrated on-screen graphics.

Style

Documentary, Horizontal, Action

Industries

Basketball

Background

Sports Venue

Context

TVC / TV Commercial

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