Lexus partners with director Jon M. Chu for this branded video feature, The Wizard Behind Wicked. The piece documents the creative process behind the film adaptation, blending behind-the-scenes production footage with sequences featuring a white Lexus SUV.
Developed alongside Team One, AH HA, Inc., and PXP, the video leans into a cinematic aesthetic. It utilizes live-action technique to bridge the world of the luxury automotive brand with the cinematic scope of the film production.
