Lexus: The Wizard Behind Wicked
Brand
Date
Dec 2024
Description
Lexus partners with director Jon M. Chu for this branded video feature, The Wizard Behind Wicked. The piece documents the creative process behind the film adaptation, blending behind-the-scenes production footage with sequences featuring a white Lexus SUV. Developed alongside Team One, AH HA, Inc., and PXP, the video leans into a cinematic aesthetic. It utilizes live-action technique to bridge the world of the luxury automotive brand with the cinematic scope of the film production.
Style
Horizontal, Commercial, Cinematic
Industries
Context
Brand Film / Corporate Video
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