Under Armour: Let Them Talk (South Carolina)
Brand
Date
Sep 2026
Description
Under Armour’s 'Let Them Talk (South Carolina)' is a commercial production that captures the energy of competitive basketball. The film focuses on the interplay between players, coaches, and the surrounding crowd within a South Carolina arena. The project leans into a live-action technique to document authentic interactions on the hardwood court. By framing the dynamic movement of the game against the backdrop of tiered seating, the spot highlights the broader culture of the sport. The production was helmed by the Turner Brothers with production services provided by Invisible Collective.
Style
Horizontal, Commercial
Industries
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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