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LEGO: The Impossible Drive

Brand
LEGO
Date

Jun 2025

Description

LEGO presents The Impossible Drive, an ambitious automotive build documenting the construction of a full-scale Technic McLaren P1 replica. The project highlights the technical engineering required to replicate complex supercar geometry using standard brick elements. Captured through a documentary lens, the production tracks the assembly process from initial chassis development to the finished model. The film features the collaborative efforts of designers and engineers as they navigate the constraints of building a functional, drivable structure. With creative production by M+C Saatchi Sport & Entertainment, the piece utilizes live-action technique and clean visual framing to bridge the gap between model play and vehicle manufacturing.

Style

Documentary, Horizontal, Clean

Industries
Electric / EV
Color
Golden Yellow
Jet Black
Pure White
Background

Office

Context

Brand Film / Corporate Video

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