LEGO: Rebuild the world
Brand
Date
Aug 2025
Description
LEGO presents 'Rebuild the World,' a commercial production that contrasts a sparse, sunlit savanna with a saturated, high-energy urban landscape. The narrative follows a protagonist in pursuit of a rabbit, transitioning from a desert environment into a town defined by pastel architecture and vintage vehicles. Produced by Stink Films with production services from Labhouse Argentina, the work utilizes a live-action technique to bridge the gap between realism and imaginative play. The execution leans into a warm, clean aesthetic, characterized by bright, natural outdoor lighting that maintains visual consistency across the film's shifting settings.
Style
Horizontal, Commercial, Warm, Clean
Color
Jet Black
Pure White
Crimson
Background
Street
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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