LEGO: Play Unstoppable Rayssa
Brand
Date
Apr 2025
Description
LEGO presents 'Play Unstoppable Rayssa', a dynamic commercial film centered on professional skateboarder Rayssa Leal. Directed with a focus on high-energy movement, the project captures Leal navigating a sprawling warehouse setting, utilizing the industrial environment to showcase active skateboarding maneuvers. Developed by The Lego Agency with production from 1stAveMachine, the campaign utilizes a cinematic color grade to heighten the atmospheric quality of the space. The visual execution relies on live-action techniques, incorporating teal LED accents to contrast against the warmth of the warehouse lighting.
Style
Vertical, Action, Cinematic, Warm
Industries
Color
Crimson
Golden Yellow
Background
Warehouse
Context
TVC / TV Commercial
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