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LEGO: Play Unstoppable - Girls

Brand
Date

Sep 2023

Description

LEGO's Play Unstoppable campaign captures a series of vignettes featuring young girls immersed in multifaceted play, from building sets and digital gaming to exploring contemporary art galleries. The narrative moves across domestic spaces and exhibition environments, emphasizing a high-energy approach to creative engagement. Produced by Edisen New York, the film utilizes dynamic cinematography to highlight vibrant performances. The execution leverages live-action technique alongside precise VFX and slow motion sequences to underscore the fast-paced nature of the visuals.

Style

Horizontal, Action, Cinematic

Techniques

Slow motion, VFX / visual effects

Industries
Background

Living Room

Context

TVC / TV Commercial

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