LEGO
Ninjago
Brand
ProjectNinjago
Date
Mar 2025
Description
LEGO presents a dynamic commercial for Ninjago, bridging the gap between domestic play and imaginative action. The narrative centers on a young boy at a wooden kitchen table, where his minifigure setup evolves into a high-stakes battle sequence. Produced by Holy Ravioli, the film utilizes live-action technique layered with VFX to bring toy ninjas and mechs to life. The piece leverages dramatic neon lighting and cinematic framing to capture the energy of play within the gaming and toys category.
Style
Horizontal, Commercial, Action, Cinematic, Neon
Techniques
VFX / visual effects
Industries
Video Games
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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