LEGO

Lego Friends

Brand

Date

Feb 2025

Description

This commercial video for LEGO Friends centers on a sense of discovery and active outdoor play. The narrative follows a group of children navigating a woodland landscape, transitioning between their initial exploration and a vibrant forest camp filled with rope bridges and treehouse architecture. Produced by Kinetic Popcorn with production service support from Moonlighting Film Production Services, the campaign integrates live-action technique with visual effects to blend young actors with stylized mini-doll characters. The production utilizes drone footage to capture the scale of the setting, while natural light enhances the warm, energetic atmosphere throughout the sequence. Post-production and VFX were managed by Freefolk.

Style

Horizontal, Commercial, Action, Warm

Techniques

Drone footage

Industries

Video Games

Color

Forest Green

Camel

Pure White

Background

Forest