LEGO: Lego Friends
Brand
Date
Feb 2025
Description
LEGO expands its narrative world in this commercial project for Lego Friends, capturing a sense of discovery and childhood wonder. The narrative follows a group of children as they navigate a woodland camp, blending live-action technique with the playful, adventurous spirit of the core product. The production team utilizes drone footage to showcase the expansive scale of the forest setting, featuring detailed treehouses and rope bridges. Natural daylight provides a warm, consistent palette, grounding the action-oriented sequence in an energetic, sunlit environment.
Style
Horizontal, Commercial, Action, Warm
Techniques
Drone footage
Industries
Color
Forest Green
Camel
Pure White
Background
Forest
Context
TVC / TV Commercial
Associated creatives
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