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LEGO: LEGO Party Launch Trailer

Brand
Date

Oct 2025

Description

LEGO introduces its latest multiplayer party game with a launch trailer that highlights the high-energy mechanics and customisable character design central to the experience. The trailer showcases a series of competitive minigames and obstacle courses set within vibrant, themed digital worlds. Developed in collaboration with Fictions, SMG Studio, and Dentsu Creative Australia, the trailer balances 3D render/CGI visuals with kinetic action sequences. The fast-paced editing keeps focus on comedic minifigure animations and varied race environments, framing the title as an accessible addition to the party game genre.

Style

Horizontal, Action, Cinematic, Clean

Techniques

3D render / CGI

Industries
Background

3D Rendered Scene

Context

Brand Film / Corporate Video

Associated creatives

Dentsu Creative Australia
Dentsu Creative AustraliaAgency / Creative
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