Brand
ProjectChinese New Year
LEGO Chinese New Year 2026
Associated creatives
Tags
Description
This cinematic commercial video for LEGO titled Chinese New Year captures a series of heartwarming and vibrant vignettes across various locations in China. The narrative flows through train journeys, outdoor gatherings under blossoming trees, playful indoor moments, and dynamic lion dance performances. The camera work employs smooth tracking and intimate close-ups, framed with rich warm lighting and authentic cultural details. Each scene highlights familial bonds and festive traditions, beautifully underscored by atmospheric sound design and cinematic post-production.