Lefties

Feb 2024

Lefties introduces their Grunge Collection, a high street fashion project that leans into minimalist aesthetics and contemporary layering. Photographed by Jose Carvajal, the imagery presents a series of studio portraits and editorial looks centered on clean, neutral backdrops. The collection features a palette of structured blacks, beiges, and muted greens, brought to life through soft, diffused lighting and natural textures. Makeup artist Veronica Garcia complements the apparel with subtle, polished applications that highlight the model's natural features. The campaign employs a mix of high-contrast monochrome and clean editorial styles to showcase the relaxed silhouettes and detailed knitwear.

Vertical, Clean, Editorial

High Street Fashion

White Seamless

Lookbook