Lefties: Grunge Collection

Feb 2024

Lefties presents its Grunge Collection, a high street fashion campaign that leans into clean, minimalist aesthetics. The project features a series of studio-based looks that highlight contemporary knitwear, tailored outerwear, and distressed denim through a focus on textural detail and relaxed proportions. Photographed by Jose Carvajal, the imagery utilizes a consistent palette of neutral tones and stark white backdrops to frame the subject. The editorial execution incorporates both monochrome analogue film techniques and soft, directional studio lighting to capture the collection's layering and silhouette. Makeup artistry by Veronica Garcia rounds out the look with natural skin textures and defined features.

Vertical, Clean, Editorial

White Seamless

Lookbook