Lefties

Apr 2024

Lefties presents a series of fashion editorials showcasing the collection’s latest denim range. Photographed by Jose Carvajal, the project emphasizes a clean aesthetic, utilizing a bright, minimalist studio backdrop to focus on the textures and utilitarian details of the apparel. Across both portrait and full-length shots, the work utilizes a desaturated, monochrome-leaning color palette. The execution favors high-key lighting to articulate the twill and stitching of heavy cotton garments, often layering pieces to highlight the brand's approach to contemporary, relaxed silhouettes. The imagery maintains a consistent editorial tone through a high-contrast, clean visual style.

Editorial, Vertical, Clean

High Street Fashion

White Seamless

Advertising Campaign