Lee Jeans presents their September 2025 campaign, featuring a series of portraits and editorial looks centered on heritage denim. Captured by photographer Misha Taylor with styling by Jay Massacret, the imagery highlights a mix of casual, character-driven portraits and clean, studio-focused fashion shots. The project leans into warm, natural light and golden hour tones to emphasize texture and detail.
Model Bridget Gao Hollitt fronts the project, appearing in both close-up portraits and full-length profiles. The styling emphasizes classic denim silhouettes paired with minimalist wardrobe staples, resulting in a cohesive visual direction for the upcoming season.
