Lee Jeans
Lee September 2025
Brand
ProjectLee September 2025
Date
Sep 2025
Description
The September 2025 campaign for Lee Jeans features a dual approach to fashion photography, oscillating between intimate portraiture and clean, minimalist editorial work. Captured by photographer Misha Taylor with fashion editor Jay Massacret, the imagery highlights the brand’s denim silhouettes. The project channels a playful energy in its close-up portraiture, utilizing warm golden hour light to frame model Bridget Gao Hollitt. In contrast, the studio-based shots lean into a clean aesthetic, focusing on textural detail and simplified styling against a muted backdrop.
Style
Vertical, Warm
Industries
High Street Fashion
Context
Advertising Campaign
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