Lee Jeans presents The David jeans, a fashion campaign defined by an authentic, street-level aesthetic. The editorial work focuses on everyday utility, capturing models in relaxed environments that emphasize the movement and fit of the denim.
Photographer Jorre Janssens utilizes natural light and a clean composition to highlight textures across various urban settings. The project features casting by Michiel van Maaren and makeup by Kato Fierkens, maintaining a cohesive look across the series. The campaign leans into editorial photography and analogue film techniques to provide a grounded, consistent visual narrative.
