Lee Jeans
The David jeans
Brand
ProjectThe David jeans
Date
Sep 2026
Description
Lee Jeans presents The David jeans, a fashion campaign defined by an authentic, street-level aesthetic. The editorial work focuses on everyday utility, capturing models in relaxed environments that emphasize the movement and fit of the denim. Photographer Jorre Janssens utilizes natural light and a clean composition to highlight textures across various urban settings. The project features casting by Michiel van Maaren and makeup by Kato Fierkens, maintaining a cohesive look across the series. The campaign leans into editorial photography and analogue film techniques to provide a grounded, consistent visual narrative.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black
Context
Advertising Campaign
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