Laura Mercier
LAURA MERCIER 1H2025 Campaign
Brand
Date
Feb 2025
Description
Laura Mercier 1H2025 campaign features a series of beauty portraits and product macro shots. The creative direction employs a clean aesthetic, utilizing split-composition layouts that contrast monochrome portraiture with saturated cosmetic swatches. Photographer Betina du Toit leads the visual execution, supported by makeup artist Sally Branka, hair stylist Ward Stegerhoek, and fashion stylist Clare Byrne. The work emphasises skin texture and product detail through close-up framing and minimal studio environments. With casting directed by Clare Rhodes and manicures by Alicia Torello, the campaign aligns with high-end cosmetic marketing standards.
Style
Vertical, Clean
Industries
Cosmetics
Context
Advertising Campaign
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