Laura Mercier: LAURA MERCIER 1H2025 Campaign

Feb 2025

Laura Mercier presents its 1H2025 beauty campaign, a visual collection that balances intimate portraiture with high-fidelity product imagery. Photographed by Betina du Toit, the campaign features a series of split-frame compositions that pair detailed editorial portraits with macro shots of cosmetic textures and product packaging. The creative team, including fashion editor and stylist Clare Byrne, hair stylist Ward Stegerhoek, and makeup artist Sally Branka, focuses on natural skin textures and clean aesthetic lines to highlight the brand's latest collection. The imagery channels a minimalist, polished style. Through the use of macro photography and a controlled studio lighting approach, the campaign emphasizes the granular details of pigments alongside the candid expressions of the featured talent. Casting director Clare Rhodes and manicurist Alicia Torello supported the production, ensuring the editorial consistency across the series of vertical, commercial-ready assets.

Vertical, Clean

Advertising Campaign