Laura Mercier LAURA MERCIER 1H2025 Campaign 2025

Description

This beauty campaign portrait for Laura Mercier features a close-up composition split into two vertical sections. The upper frame shows a tight portrait of a Black woman with professional makeup, subtle highlights, and a soft expression. The lower frame displays a detailed, shimmering gold cosmetic swatch with a textured, granular surface. The lighting is clean and soft, accentuating the luminous skin tones and the rich metallic pigment. The image was photographed by Betina du Toit, with styling by Clare Byrne, hair by Ward Stegerhoek, and makeup by Sally Branka.

Style

Editorial, Vertical, Clean

Techniques

Macro

Industries

Skincare

Color

Background

White Seamless

Context

Advertising Campaign